5. A new strategy for Digital Marketing

Wendy Wilder helps people promote their businesses. That’s the short answer.  She is a digital strategist, founder of Future Bright website design, the creator of the BASE3 Model for Digital Strategy, a professor at Dominican University in San Rafael, CA, holds a Master of Science Degree in Technology Management, and so much more.

Over her years of helping people design business websites, she realized there was something missing when it came to executing successful marketing campaigns. In response to this need, she architected the BASE3 Model™, which is a method for merging the customer’s journey, algorithms, and the business’s outreach.

On this episode, Wendy gives us ideas for the questions you should be asking at each level of your prospective client’s decision-making process. In addition, she talks about:

• Partnering with other businesses
• Taking advantage of networking events
• The necessity of narrowing down your prospect list
• The importance of what happens after the sale

Wendy reminds us that in order to get the most out of social media, new businesses must focus on the interests of their ideal client, thinking about what they need, not what you want to sell them.

Contact

Site: www.Base3Model.com

Also mentioned during the show:

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